Hi! My name is HennyGe Wichers, but I go by Ge (like the seventh letter of the alphabet).
I’m a systems economist, researcher, and writer based in London. I work in the muddy space where seemingly sensible tech innovation collides with human society.
Understanding where and why that friction exists – even when the math and economics make sense, perhaps especially then – is what set me on my academic path. I’ve followed that question across disciplines, from abstract models to operational systems and into policy.
I spent years testing the mechanics of social systems. A BSc in Mathematics and Economics evolved into a PhD focused on the invisible architecture of coordination: how information – true or otherwise – and behaviour permeate social networks, and whether the tools of game theory and mechanism design can nudge systems toward better outcomes.
The answer is a qualified yes – and these mathematical methods now shape global attention markets. But at the human level, making it work takes surgical precision and a healthy tolerance for randomness. People don’t behave like particles in physics. People are complex and wonderfully idiosyncratic.
Industrial systems are just as fascinating. I spent a decade in the engine rooms of global logistics, including scaling Amazon‘s network topology through the volatility of the pandemic and designing infrastructure that shifted our collective expectations from ‘going to the shops’ to ‘home delivery tomorrow.’
Having been an architect in those first waves – social media and e-commerce – I’m now looking toward the next.
I’ve spent the last few years at the intersection of private innovation and public priorities, securing public funding for R&D in digital technologies and AI. This work has shown me how institutions are steering the next wave. I see where the technology is going – and, more tellingly, where states are placing their bets.
From this perspective, I trace the gap between technological ambition and the human systems it disrupts. Previous waves have reordered how we live and work, but the AI wave now building momentum feels different – more divisive, more ferocious. I write about the forces shaping what comes next.
Expertise
I collaborate with research institutions, think tanks, and technology teams to bridge the gap between technical complexity and strategic clarity.
Whitepapers & Foundational Research
Rigorous analysis of emerging technologies, governance, and systemic risk.
Explainers & Technical Synthesis
Making emerging technologies legible and comparable.
Innovation Funding & Strategy
Supporting proposals for Innovate UK, EIC, and Horizon Europe.
Editorial Commissions
Long-form analysis at the intersection of systems and society.
Get in touch if you’re commissioning research, editorial work, or strategic analysis – I’d love to hear from you.
When I’m not at my desk, I can usually be found on a trail or in the garden – still in the mud, just in a more literal sense.